Work With MTM

Reach the men
doing the work.

Sponsorships, ad placements, keynotes and team programs with a retired Navy SEAL Commander and a Stanford University Ambassador of Compassion.

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450+Episodes
15.6KFollowers
6 yrsOn Air
Jon Macaskill and Will Schneider
Ways to Partner

Four ways to work together.

Sponsorships & Ads

Host-read ad spots, episode and series sponsorships, plus show-notes and social placements.

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Brand Partnerships

Longer-term partnerships and custom bundles with brands that fit the mission.

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Keynotes & Speaking

Jon and Will on focus, resilience and leading under pressure. Live or virtual.

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Team Training & Events

Workshops, multi-week programs, offsites and retreats through Focus Now Training.

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Media Kit · October 2026

The MTM audience, by the numbers.

Who listens, where they are and what they do. Built for sponsors, event planners and HR teams.

450+EpisodesWeekly since October 2020
15.6KFollowersAcross 5 platforms
185K+Social viewsIn the last 90 days
228K+YouTube viewsFull episodes and clips

Age

Instagram followers. 80% are 35 to 64.

18 to 241.6%
25 to 3412%
35 to 4433%
45 to 5432%
55 to 6415%
65+5.8%

Gender

Primarily men, with a real share of women listening too.

TikTok82% men · 18% women
Instagram60% men · 40% women

Where they live

Followers in 45+ countries.

United States76%
Canada4.3%
United Kingdom4.3%
India3.3%
Australia2.2%

Top cities

Strong reach in military hubs like Colorado Springs, San Diego and Virginia Beach.

  1. New York
  2. Los Angeles
  3. Colorado Springs
  4. San Diego
  5. London
  6. Virginia Beach
  7. Austin
  8. Boston
  9. Chicago
  10. Charlotte

Decision-makers in the room.

The professional profile of MTM's LinkedIn audience.

68%Senior level or above
30%Director, VP, C-suite, owner or partner
29%At companies with 1,000+ employees

Seniority

Senior30%
Entry20%
Director11%
Manager7.7%
Owner6.9%
VP5.7%
C-suite5.1%

Industries

Professional Services15%
Government Administration10%
Manufacturing8.7%
Education7.7%
Technology, Information and Media7.5%
Hospitals and Health Care7.0%
Financial Services6.3%
Consumer Services4.7%
Construction3.3%

Job functions

Business Development19%
Operations11%
Sales8.0%
Education4.3%
Information Technology4.2%
Community and Social Services4.1%
Human Resources3.6%
Healthcare Services3.5%
Engineering3.2%
Military and Protective Services3.1%

Company size

Employees.

10,000+16%
5,001 to 10,0003.5%
1,001 to 5,0008.8%
501 to 1,0005.0%
201 to 5006.1%
51 to 20010%
11 to 5012%
2 to 1012%

Reach by platform

PlatformAudienceLast 90 days
YouTube7.4K subscribers228K lifetime views
TikTok2.8K followers50.9K views
LinkedIn2.5K followers20.2K impressions
Instagram2.0K followers95.7K views
Facebook978 followers19.0K views

The podcast is on Apple Podcasts, Spotify, YouTube and every major app. Download data on request.

Ad options

  • Host-read ad spots, pre-roll and mid-roll
  • Episode and series sponsorships
  • Show-notes and website links
  • Social and short-form video integrations
  • Custom bundles across podcast, YouTube and social

Rates and availability on request.

Request Rates
Guests includeJocko WillinkMark DivineRich DivineyHoward BeharDr. Mark Gordon

“Our leaders still talk about their session and how it helped them.”

Emily S

“Marines and corporate executives aren’t usually exposed to mindfulness. Being both, this podcast has proven immensely helpful and impactful.”

Former Jarhead Current CEO

Sources: Metricool analytics for Instagram, Facebook, LinkedIn and TikTok (audience as of October 13, 2026; views from July 16 to October 13, 2026), the MTM YouTube channel and the podcast feed. Percentages are rounded.

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  • Every ad is read by Jon and Will themselves.
  • Listeners actively working on their mindset, relationships, health and purpose.
  • We only partner with brands that fit the mission.
  • Partnerships built to last, not one-off placements.

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